Help promote the ‘Get up and Grow’ Apprenticeship Campaign
Apprenticeships provide an effective route for almost any business seeking to boost its skills base. But it’s a win win situation because apprentices can use the opportunity to learn while they earn, developing skills, gaining experience and securing qualifications. Here in the East we are committed to helping to support the delivery of apprenticeship training, making sure that any levy money is spent in the most effective way. Working together is the best way to achieve this.
Responses to the most recent Apprenticeship Survey show a high level of engagement across the Region with authorities working hard to identify skills gaps both short and longer term and actively exploring ways they can use apprenticeships to help deliver higher level training for existing employees as well as maximising the number of new apprentices. The introduction of the levy has encouraged Authorities to have a clear strategy and vision as to how apprentices can really contribute to effective succession planning in their organisations. The latest survey reports 455 apprentices currently employed across 40 authorities and we look forward to seeing this number grow in line with the Public Sector targets.
At the ‘Blazing the Trail’ conference held in January 2017 a regional strategy for apprenticeships in the East of England was launched. The strategy can be downloaded here.
To keep messaging consistent for this strategy, the representatives at the conference were invited to enter a competition to find a slogan. The winning message – picked by Cabinet Office representative Felix Cornehl, Senior Adviser in the Implementation Unit – was penned by apprentice, Matthew Wallis who was part of a team from Central Bedfordshire Council which came up with “Supporting apprentices to get up and grow” slogan.
The aim is to use the message to drive a campaign across the East of England to support the delivery of the strategy to enable councils to increase the number of apprenticeships that are undertaken and make best use of the funding available through the Apprenticeship Levy.
There is now a ‘Get up and Grow’ identity for local authorities in the East of England to use free of charge.
- A ‘Get up and Grow’ brand
- The campaign strapline ‘Supporting apprentices to get up and grow’
- Social media hashtags #getupandgrow and #apprenticeshipeast
- A set of key messages
These tools are to be used by the East of England LGA and Local Authorities on all materials which support the aims of the regional strategy for apprenticeships in the East of England. This could include, but is not restricted to:
- Including the logo on your relevant website pages to demonstrate your commitment
- News stories in the local media
- Social media activity
If you are running any initiatives on apprenticeships in your area and want to get involved in the campaign please let us know, contact Lucy Ashwell email@example.com / 01284 758319.